IF IM 100% IN CONTROL OF THE PROJECT AND ALL THE PROMOTION, AND IF WE FOLLOW MY PLAN (below) EXACTLY:

IMAGINE WE COULD SELL 6 PCs (one off orders) IN THE FIRST 12 MONTHS,
6 – 12 PCs IN THE SECOND YEAR, 12 – 24 IN THE THIRD YEAR

Customisation, Performance and Reliability.
Our Rugged, Portable Peli Case PCs never need resuscitation.

Where expertise is needed in providing ‘system in a case’ PC solutions, look no further than BVM’s range of Peli case PC systems.  Where a demanding, tough environment calls for a system that’s highly ruggedised in its design whilst remaining light & portable, we’re sure we’ll have a solution that’s befitting your application.

Configurable Peli Case PCs – “base model” products with selectable options

The 4 Example “base model Peli Case PCs” cover all popular screen sizes, specifications and modifications 9 out of 10 customers might ask for.
If they ask for something completely different, we can always push them towards a 100% custom designed Peli Case PC.

What we need to use (off the shelf products) and what we need to DESIGN AND MANUFACTURER at BVM to make the project work

• Small and Medium have the same internal parts (2.5″ or 3.5” sbc mount, psu, cooling, cables and everything else needed)
• Large and X Large have the same internal parts (mini-itx mount, psu, cooling, cables and everything else needed)

• Off the shelf – 4 different size Pelicase’s
• Off the shelf – 4 touchscreen displays (7”, 10”, 12” and 15”) 16:9 with HDMI input (so we don’t have issues with different LVDS cables)
• We need to design – 4 different screen bezels
• We need to design – 2 motherboard mounts – 2.5” or 3.5” for Small and Medium and Mini-ITX for Large and X Large
• Off the shelf – 3 – 5 different motherboards – 1 x 2.5” or 3 x 3.5″ (small and medium) and 2 x Mini-ITX (1 with PCIe 16X Slot) (large and x large)
• Off the shelf – CPU, RAM, SSD
• Off the shelf – PSU, cables, cooling, wireless card and any other parts needed

If the customer selects options from the configuration form that DON’T mention a customisation charge we’ll already have the part designed, we can make the part at BVM, we’ll have a price list and can quote an “off the shelf” price.

“Off the Shelf Products” and “Parts Designed and Manufactured by BVM”

The Pelicase Models, screen sizes, SBC’s and specs below are for EXPLANATORY PURPOSES ONLY.
They’re NOT the exact bits I’m suggest we use.

As we’re targeting 1 off orders, it would be better if we used commercial grade motherboards, and offer industrial boards as a customization or upgrade.

Parts and Price List

We use the above prices when quoting, we use the below NRE charges when designing parts

Example base model changes we might be asked to make

Small NRE = £250 – £500 | Medium NRE = £500 – £1000 | Large = £1000+ depending on the work we need to do
we charge around £125 an hour for design work

If the customer selects options from the configuration form that DON’T mention a customisation charge we’ll already have the part designed, we can make the part at BVM, we’ll have a price list and can quote an “off the shelf” price.

• If the customer asks for an extra I/O port on the bezel, we charge a small design fee as we’re only adding a hole and extra connector.
• If they ask us to install an M.2 capture card, we charge a small design fee as we’re only adding a card, cable, installing software and possibly modifying the bezel.
• If they ask for waterproof when open, this is a big change so we can charge a large design fee as we’re making a lot of changes, or push them towards a 100% custom design.
• If they ask for an NVIDIA RTX GPU to be installed, we charge a medium to large design fee because we’ll need to design a mount for the card (4 to 6 hours work), possibly change the PSU and cooling.
• If they ask for some custom test equipment to be installed, we charge a medium design fee because we’ll need to design a mount for the equipment (4 to 6 hours work).
• If they ask for multiple bits of custom equipment to be installed, we charge a medium to large design fee because we’ll need to design a mount or mounts for the equipment (4 to 6 hours work per mount) and possibly make some other changes.
• If they want the bezel power coated we charge what it costs for someone to power coat the metal and add a little profit.
• If they don’t want any changes to the base model, we don’t charge an NRE because we’ve already designed everything and we’re making a lot of money on the hardware.
• If they ask for a 19” screen, we push them towards a 100% custom design because it’s a brand-new system we’ll need to design.

Target Pricing

Standard Config – 8Gb RAM and 512Gb SSD. We aim to make £1000 – £1500 profit on each “base model” sold
Time to quote – 15 – 30 minutes for a base model or 30 – 60 minutes for a base model with some customisation
Time to design custom parts – On average between 4 and 8 hours
Time to manufacture parts – CNC’d Bezels and motherboard mounts 1 – 2 hours, 3D Printed custom parts unknown
Time to build – 3 – 4 hours for base model or 4 – 5 hours for a base model with 1 customisation

If we have all the parts in stock

Base Models without customisation will take around 4 – 5 hours to quote and build
Base Models with customisation will take around 4 – 6 hours to quote and build (plus the time to design and manufacture the custom parts)

If we don’t have the parts in stock and we’re outsourcing manufacturing

Quotes will take 3 – 5 days. Builds will take up to 12 weeks

Without Customization

Any higher than these sell prices and would be much better value for money to use a rugged laptop or tablet.

Small i3 Base Model Build for – £1000 – £1500 Sell for – £2000 – £2500 Medium i5 Base Model Build for – £1500 – £2000 Sell for – £2500 – £3000

Large i7 Base Model Build for – £2000 – £2500 Sell for – £3000 – £3500 X Large i7 Base Model Build for – £2500 – £3000 Sell for – £3500 – £4000

Without customizations there is NO ADVANTAGE to use a Peli Case PC

With Customization

Small NRE = £250 – £500 | Medium NRE = £500 – £1000 | Large = £1000+ depending on the work we need to do
we charge around £125 an hour for design work

1 x NRE charge = Covers the cost and time to design the new part (on average 4 – 6 hours) or make changes to an existing design.
It doesn’t include us manufacturing the part or the materials cost.

Customization – install test equipment

Any higher than these sell prices and would be cheaper and better value for money to use a rugged laptop or tablet installed into case with some custom cut foam. https://www.peli.com/eu/en/products/cases/laptop-cases

Customization – install I/O card or PCIe hardware

Any higher than these sell prices and would be cheaper and better value for money to use a rugged laptop or tablet installed into case with some custom cut foam and USB / Thunderbolt adapter for the card. https://www.peli.com/eu/en/products/cases/laptop-cases + https://www.newegg.com/p/2WG-068X-002B5

Configurable Peli Case PCs

“base model” products with selectable options

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